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A Meat Sandwich?
I had a great conversation with the Director of Design Technology at one of the largest national architecture firms in the nation, and...
Quang Truong
Sep 1, 20222 min read


You’ll never get an architect to admit this.
But every architect I know has a variation on this story. The story goes like this: a project gets kicked off and the entire team eagerly...
Quang Truong
Aug 29, 20222 min read


When we see one of our customers using UrbanForm heavily, we know it's a good sign
Not only because it shows they are finding value with it, but also because it means they've got a full pipeline of work they're...
Quang Truong
Aug 24, 20221 min read


Testimonial: "It's about information management. . . "
I had the chance to lunch with another of UrbanForm's first adopters this past week. I would have characterized this person as slightly...
Quang Truong
Aug 14, 20221 min read


Use-case: multi-family housing
With all of the attention on the need for multi-family housing lately, like in this recent article by the Portland Business Journal, how...
Quang Truong
Aug 12, 20221 min read


Use case: new markets for architects
I had the chance to catch up with one of UrbanForm’s first adopters over the weekend. They had asked for advanced access to UrbanForm...
Quang Truong
Aug 9, 20221 min read


What if architects had adopted BIM first?
In the last two architecture firms where I was employed, I watched both offices get dragged kicking and screaming into adopting Building...
Quang Truong
Aug 7, 20222 min read


We're hearing this question a lot
In Portland and Seattle, we’re hearing this question a lot: “Can I build an ADU on my property?” Given the advent of Airbnb, the move...
Quang Truong
Aug 3, 20221 min read


RIP City?
When I was growing up, Rip City meant one thing: the Portland Trailblazers. But today, mention 'Rip' in architecture, real estate, and...
Quang Truong
Jul 27, 20222 min read


We got it wrong.
An UrbanForm customer, a mid-sized architecture firm, emailed us last week, saying they used one of our automatically downloadable...
Quang Truong
Jul 25, 20221 min read


Use-case: Finding ADU-receptive Properties
Here's a quick use-case scenario of UrbanForm for you: Find properties that: 1) allow household living uses; 2) are corner lots with...
Quang Truong
Jul 18, 20221 min read


Introducing: MaxBuild Calculator
So UrbanForm customers can respond more immediately to that fundamental question: what can I build here? Based on customer feedback, we...
Quang Truong
Jun 28, 20221 min read


Why Housing Demand Increases Costs And Not Quantities
In short, because of land-use restrictions. From a great post by Alex Tabarrok in Marginal Revolution. "Why has housing become so...
Quang Truong
Jun 23, 20221 min read


Katerra and Le Corbusier, or: A Better Definition of Innovation, Part 2
What can both Katerra and Le Corbusier teach us about how to define innovation in architecture? I remember when I was working at Richard...
Quang Truong
Jun 21, 20223 min read


Zoned and Confused
"By regulating what gets built and where, [zoning] sets the basic spatial parameters of where and thus how we live, work, play,...
Quang Truong
Jun 14, 20222 min read


Spot the opportunity.
What matters is not just what's there. It's what could be there. But how do you figure out what could be there? Knowing the zoning rules...
Quang Truong
Jun 7, 20221 min read


Featured Customer: Design Research Office (DRO)
"At the end of the day DRO is focused on delivering high quality buildings but recognizes that architects today increasingly need to step...
Quang Truong
May 31, 20226 min read


Better, Part 2: Lessons from Rafael Nadal
I use the word 'better' a lot. UrbanForm's mission is to support and empower the people trying to make better buildings, cities, and...
Quang Truong
May 23, 20222 min read


Featured Customer: Bora Architects
"My hope is that we broaden the perspectives we hold as designers and the tools that we use to engage the communities we serve." - Brian...
Quang Truong
May 15, 20224 min read


Better, Part 1: Why Curiosity and Optimism Should Be the Drivers
If you feel that buildings can’t get any better than they already are, then there’s no reason to do anything differently from how they’ve...
Quang Truong
May 9, 20221 min read
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