top of page

Better, Part 1: Why Curiosity and Optimism Should Be the Drivers

Updated: May 13, 2022

If you feel that buildings can’t get any better than they already are, then there’s no reason to do anything differently from how they’ve been done before.

But if you feel that improvement is possible, then you’re going to constantly be searching for what and how to improve.

The margin between something really great and something mediocre is actually really thin. Just astonishingly, vanishingly thin. To illustrate this, I think of two things: Rafael Nadal and the Cheesecake Factory. I’ll explain how a Mallorcan tennis player and a chain restaurant both illustrate the razor thin margins between greatness and mediocrity in more depth in future postings.

To strive for really great means constantly searching and trying ways to find small improvements when and where one can. It means being crystal clear about what we’re looking to achieve, examining our methods, and thinking about the future.

At the very least, this is a more engaged, curious, and optimistic way to practice.

UrbanForm is committed to supporting the people trying to make better buildings, cities, and environments. It’s our mission.

And we’re doing that by taking one small thing, the zoning, and automating it. Zoning is something that every single construction project in the US requires, and it’s something that has never been automated before. UrbanForm’s automation of this process has the potential to save architects, developers, and municipalities countless hours. Which means that they can spend those countless hours doing the things they think contribute to a better future.

UrbanForm is technology for a better built environment.


bottom of page