LA State of the Market

😬 Yesterday two people found errors in our UrbanForm Los Angeles demo within a matter of seconds 😬 But the reason why I actually love this? 😍

Because it took them just a few seconds to find the error. ⚡⚡⚡ 

⌛ But to know what the correct answer was in the first place they had already spent weeks researching⌛ 

They told me, "I just spent weeks researching the zoning on this one particular site, so I now know what the correct answer is, and let me see if UrbanForm has it correct." 😏 

⏲️ Within seconds, over a mobile cellular connection, in an unfinished event space for a Bisnow conference on Los Angeles real estate, without even an outlet to plug into, they found what they were looking for 👀 

UrbanForm did not have it correct, but it took them just seconds to discover. Whereas previously, they had spent hours to weeks looking it up to discover the correct answer ⚖️ 

💫 It was the height limit on a site that was modified both by the height district classification and a hillside environment. 

This was time spent at their desktop, in their office, on various government websites, looking up GIS maps, and reading thousands of words over hundreds of document pages. 🗄️ 🖥️ 📜 

And now the correct answer is fixed on UrbanForm. 

👋👋 So nobody will ever again spend HOURS looking it up or MAKING THE SAME ERROR 👋👋

The Bisnow event in Los Angeles was a great event, packed full of people and businesses, and a great chance to catch up with old friends and colleagues, and make new ones! 

So happy to see Masako Ikegami at SWA, Julia Gallagher, AIA, James Black, AIA, LEED AP, NCARB, Kimberlina Whettam and the team at Kimberlina Whettam & Associates, including Allen Repetto, Dawn, Gilbert, Rayna (who we discovered we previously worked together on the Comcast NBCUniversal HQ), Deanna Riem, CLCS, Tyler Bennett, Eddy Chao, and Dmitriy Orlov at CoStar Group. 

And thanks to the team at Bisnow who put together a great event, including Stephanie Smith, Avery Warren, and Gabby Bernstein. 

Looking forward to the conversations that will continue!